personal brand
Success Tweet 68: Dress One Level Up
Jul 21st
I’m almost half way through this series of career success coach posts explaining the ideas in my latest book Success Tweets: 140 Bits of Common Sense Career Success Advice, All in 140 Characters or Less. You can purchase a copy of Success Tweets at your local bookstore or at Amazon.com. Better yet, you can download a copy for free at www.SuccessTweets.com.
Today’s career advice comes from Success Tweet 68…
Be well groomed and appropriate for every situation. Always dress one level up from what is expected. You’ll stand out from the crowd.
Your appearance says a lot about you. My best career advice on to how your attire can help you create positive personal impact is simple common sense. Dress one level up. In other words, dress a little nicer than you have to. For example, if your office is casual wear a dress or a suit every once in a while.
I always get dressed up when I am meeting clients. Many of my clients dress casually. When they tell me, “You didn’t need to wear a suit today,” I say, “Yes I did. I’m meeting with an important person — you.” Show respect for yourself and the people around you by dressing well and looking good.
Accessories are an important part of your appearance. In general, you want your accessories to compliment, not overpower your clothing. Keep them understated and elegant. Large rings and earrings, bracelets that jangle every time you move can distract from your look and your professionalism. Save the bling for evenings out, tone it down at work.
Pay attention to your electronic accessories. A couple of years ago, I saw a Wall Street Journal article about electronic accessories. It made some interesting points about cell phones, PDAs and other electronic helpers – all small enough to tote around with us all the time – and how they can hurt your image as a professional. Look around, you’ll see that most senior executives aren’t overburdened by electronic accessories. They don’t wear cell phone ear pieces and don’t clip their phones on their belts. Keep your electronic accessories in your briefcase or purse, not on display. You will be projecting a more professional image.
In Wildly Sophisticated, my friend Nicole Williams lays out ten fashion commandments. I think they are invaluable advice for creating a professional look and helping you dress one level up.
1. Sweat the small stuff. People don’t necessarily notice if you’re groomed, but they definitely notice when you’re not.
2. Restrain yourself. Never let your accessories wear you.
3. Know your body. Recognize that every style trend is not designed for you. This isn’t a limitation – it’s just reality.
4. Black is your friend. Black staples – pants, skirts and jackets are clean, classic and they always look good. They’re flattering, will work with everything else in your closet and will stretch your clothing budget.
5. Focus on your feet. A great pair of shoes can make all the difference in your look. Make sure your footwear is polished and clean. This is another one of those details that people really do notice.
6. Welcome the three-way mirror. Make sure your clothes fit well. Clothes that fit well make you look more professional and help your confidence.
7. Work it. Style is really a synonym for self-expression. You’ll feel and look better when your clothes reflect your personality. I’m a big guy. I look better in conservative clothing, so I wear Brooks Brothers – and often get complimented on my appearance.
8. Buy quality. In the long run, quality clothes will actually save you money.
9. Invest in accessories. Your bag or briefcase is a constant companion. Clients, employers and colleagues notice what’s on your arm. Invest in a quality piece that reflects your style. And in this age of laptops, cell phones and PDAs, a bag that will carry your hardware is a lifesaver.
10. Relax. Bottom line? Its just fashion. Give it your best shot; know that style matters and that looking groomed and professional are important for your career.
The common sense career success coach point here is simple. Follow the career advice in Tweet 68 in Success Tweets. “Be well groomed and appropriate for every situation. Always dress one level up from what is expected. You’ll stand out from the crowd.” “Act as if” is one of the bits of career advice I often offer my career success coach clients. One way to “act as if” is to dress as if you’re in the position to which you aspire. That means dressing at least one level up from what is expected of you. For men, a blazer and slacks with a nice shirt and tie, or for women a suit with a silk blouse and tasteful accessories will help you create the look of a successful professional – someone who is going places.
That’s my take on the career advice in Tweet 68 in Success Tweets. What’s yours? Please take a minute to leave a comment sharing your thoughts with us. As always, thanks for reading. I really appreciate it.
Bud
Success Tweet 65: Be Unconventional
Jul 16th
This is another in my series of posts further explaining the career advice in my new book Success Tweets: 140 Bits of Common Sense Career Success Advice, All in 140 Characters or Less. You can purchase a copy of Success Tweets on line at Amazon.com, or in your local bookstore. Better yet, get it for free at www.SuccessTweets.com. You can see an interview I did about Success Tweets on the Selling Books.com website.
Today’s career success coach advice comes from Success Tweet 65…
A good personal brand highlights your uniqueness. Be unconventional. Break rules.
I love the movies. Lst year, I was really pleased when I was asked to review a book called The Big Picture: Essential Lessons for the Movies. Authors Kevin Coupe and Michael Sansolo do a great job of discussing the life and career success ideas in over 200 movies. This is a very thoughtful book.
Kevin and Michael make some great points about success that pop up in some unlikely movies. For example, they use the movie Babe to make the point that it’s important to be different – and break some rules — if you want to get recognized and succeed. That’s great personal branding and career advice. Creating and nourishing your unique personal brand is the first step in creating positive personal impact.
Here’s some of what Kevin and Michael have to say about Babe…
“Babe is a simple story, but it contains an important lesson. Think of how many businesses have stuck to the way things always are and completely missed the opportunity to become something entirely new, bigger and better.
“MTV didn’t invent video or records, but pulled them together in an entirely new cable channel. CBS, in contrast, owned a television network and a record company, but missed the chance.”
I experienced a rule breaking moment the other day. I was in a local bookstore looking for a book on fitness. As you can imagine, there was no shortage. As I opened various books to check them out, I found Tamba Mbawa’s business card in every one of them. I purchased a book and took it home. When I got there, I went to Tamba’s website to see what he is about. Not surprisingly, Tamba is a personal trainer and fitness coach.
I thought this was a great example of breaking the rules and personal brand building. Tamba spent the time to go to a local Barnes and Noble and place his card in every one of the fitness books they have on the shelf. He was getting his name in front of a very targeted audience; people who purchase books on fitness. Pretty cool idea in my book. And one that is a perfect manifestation of what Kevin and Michael have to say about breaking the rules to get recognized for your uniqueness.
When I first started blogging, my dad read a few of my posts and said, “You’re giving away some of your best ideas. You shouldn’t do that. You need to be selling your advice, not giving it away.” At the time, content rich blogs ran counter to the rule of jealously guarding your proprietary information.
I told my dad, that I’m happy when people read my blog and find ideas they can put to use. More power to them. I also told him that people who find my ideas helpful are more likely to look to me for career advice when they run up against a problem they can’t solve on their own. I was breaking a rule to build my brand.
Interestingly, giving away solid useful information is the new rule. Ask any internet marketer or marketing guru. They will all tell you to build a relationship and establish credibility with your target audience by providing them with useful information at no cost. Funny how things change.
George Bernard Shaw is my favorite playwright. There is nothing so good as a well performed Bernard Shaw play. He also had something to say about breaking rules…
“All great truths start out as blasphemies.”
“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
So go ahead, break a few rules. Be a little unreasonable. Be unconventional, make your brand uniquely you.
One last story. Tim McKernan had one of the most unique personal brands, I have come across. He was The Barrel Man, a superrfan of the Denver Broncos. For 30 years and in all kinds of weather, he attended every Bronco home game wearing nothing but an orange barrel with a Bronco’s logo and a cowboy hat and boots.
He wore his costume for the first time in 1977. He had a $10 bet with his brother. He bet that the costume would get him on TV. He won that one, and was on TV every time the Broncos were for the next 30 years. John Madden always mentioned him when he was doing a game in Denver.
Tim’s unique brand got him inducted into the Visa Hall of Fans at the Pro Football Hall of Fame. He passed away in 2009. He was in the stands for both of the Bronco’s Super Bowl victories.
You don’t have to go to the lengths Tim McKernan did when building your brand. But I encourage you to think like Tim. Being a little outrageous, like wearing only a barrel to football games in December in Denver, can help you stand out from the crowd and get recognized.
The common sense career success coach point here is simple. Successful people build personal brands that are unique. Breaking a few rules is one way of building a unique brand. By breaking the rules, I don’t mean doing something illegal or unethical. I mean thinking outside of the box and not being constrained by conventional wisdom. In the movie Babe, Babe the pig succeeds because he doesn’t act like a pig. He is friendly and mannerly – characteristics not usually associated with pigs. What rules are holding you back from building a great personal brand? How can you break them to demonstrate your uniqueness? Follow the career advice in Tweet 65 in Success Tweets. “A good personal brand highlights your uniqueness. Be unconventional. Break rules.” Don’t do anything that will land you in jail, or get you fired. But think outside the box, find ways to create a Cherry Garcia brand, not one which is plain vanilla. Think of new ways to combine ideas. An iPod after all, is nothing more than a hard drive with a set of headphones. Figure out how you can become the iPod in your work team. Create a brand that shows how unique and fascinating you really are.
That’s my take on the career advice in Tweet 65 in Success Tweets. What’s yours? Please take a minute to leave a comment. Share the most unique personal brand you’ve come across. As always, thanks for reading.
Bud
Success Tweet 63
Jul 14th
I’m still blogging about the career success coach advice in my latest book Success Tweets: 140 Bit of Common Sense Career Success Advice, All in 140 Characters or Less. You can get a free copy of Success Tweets at www.SuccessTweets.com. I’m writing about creating positive personal impact in this group of posts.
Today’s career advice comes from Tweet 63…
Be visible. Volunteer for tough jobs. Brand yourself as a person who can and does make significant contributions.
Being visible is a great way to create positive personal impact. Volunteering for tough jobs is the best way to become visible. Tough jobs usually come in two flavors – 1) things no one else wants to do, and 2) tasks in which success is not guaranteed. Volunteering for both types of jobs will get you noticed in a positive way. Trust me here. This is good career advice.
Let me give you an example. Several years ago, I was working for a very large company. This company was committed to supporting the United Way. Every year, they conducted a huge campaign encouraging all employees to contribute. Running the campaign was a job no one wanted to do. Who wants to ask their coworkers for money?
One year I volunteered to run the headquarters United Way campaign. Actually, my boss suggested that I volunteer, so I did. I ran a successful campaign, bringing in a higher percentage of donors and a higher absolute dollar amount than the previous year. It was a lot of painstaking, detail work. I also had to manage a group of other volunteers who were canvassing their departments.
What started out as something I felt I had to do turned into a great experience. I met several senior executives in the company. I met several influential people in New York City. And I demonstrated my ability to manage a large, complex project and bring it to a successful conclusion. And, I felt good about myself when I visited a couple of the agencies who were receiving funds from my company’s contributions.
I ended up getting a promotion as a direct result of running the United Way campaign. One of the executives I met during the campaign liked what he saw in me, and offered me a position in his business unit. I created positive personal impact (with her at least) by taking on a job no one wanted and doing a good job with it.
Taking on a job in which success is not guaranteed is also a great way to create positive personal impact and build your personal brand. I have a friend who took on a very difficult job when he was a Sales Manager.
His company’s CEO had a son who was a slacker. He had a couple of jobs within the company and had failed miserably in all of them. My friend was asked if he would fill one of his open sales positions with the CEO’s son. Several of his friends advised him against this – telling him that the son was not a good performer, and never would be.
My friend took on the task. He welcomed the CEO’s son to his sales team. He worked with him extensively. By the time he was finished, the CEO’s son was a good performer – not a great performer, but a good one. My friend took on a tough job, one in which success was far from guaranteed, and succeeded in it.
He created such powerful positive impact with the CEO that his career success moved rapidly. He went from District Sales Manager, to Regional Sales Manager to VP of Sales, to the President of his business unit in the space of six or seven years.
Some people said he was just in the right place at the right time. I think he took advantage of an opportunity that many people told him to avoid. He created his own career success by taking on, and succeeding in, a tough job where success wasn’t guarnateed.
Stephen Covey suggests thinking of jobs in one of four ways.
- Not Important and Not Urgent
- Not Important and Urgent
- Important and Not Urgent
- Important and Urgent
Volunteering for tough jobs that no one else wants to do falls into the Important but Not Urgent bucket. Important but not urgent tasks will give you the most payback. We all tend to get trapped by urgency. However, non urgent tasks that are very important to your career success, can slip through the cracks if you don’t force yourself to spend time with them.
You don’t have to volunteer for every tough job that comes along. However, by doing so on occasion, you will be creating positive personal impact and building your personal brand.
Creating positive personal impact is an important, but not urgent task. You don’t have to be taking on tough jobs to build your reputation every day. However, if you never take on a job that will help you build your brand and reutation, you won’t achieve the kind of life and career success you want and deserve.
While it’s important to volunteer for difficult jobs, it’s also important to do them with enthusiasm.
A while back, I read an article on enthusiasm by Judy Williamson, Director of the Napoleon Hill World Learning Center, at Purdue University Calumet. Here’s some of what she had to say. I think it is great career advice…
“Enthusiasm is a powerful motivator when it is sincere and heartfelt. It is a spirit that inspires us to move forward positively in a direction of our own choosing…Only the results of enthusiasm can be seen, not enthusiasm itself because it is an abstract concept. Love, faith, honor, loyalty, and beauty are also abstract concepts. They cannot be perceived directly with the naked eye, but can be seen indirectly in the results that they cause to happen…
“A certain charisma develops within the enthusiastic person. Crowds respond to the ‘electricity’ that this person generates when they walk into a room, address a crowd, deliver a speech, or just work for their cause. Enthusiasm becomes a catalyst for change when it is sincere. People jump on the bandwagon of an enthusiastic person because they want to feel the energy for themselves. Greatness demands enthusiasm.
“To be enthusiastic, act enthusiastically. Allow yourself to feel the energy and lightness of being that develops when you embrace the higher vibrations of your spirit.”
The “charisma” that Judy describes is what I call creating positive personal impact. When you create positive personal impact, you are build your life and career success because others will notice you, want to associate with you, help you and follow you.
Enthusiasm will help you create positive personal impact and build your personal brand. People respond to enthusiastic people. When you’re enthusiastic about what you’re doing, you — and other people – feel that you can overcome great obstacles. It seems as if the entire universe in lining up to help you achieve whatever you have your heart set on achieving.
The common sense career success coach point here is simple. Successful people create positive personal impact. Visibility is a key to creating positive personal impact. Follow the career advice in Tweet 63 in Success Tweets. “Be visible. Volunteer for tough jobs. Brand yourself as a person who can and does make significant contributions.” Taking on tough jobs is an important, but not urgent task. You don’t need to take on one after the other, but you do need to find places where you can shine. Volunteer for those jobs. If you never volunteer for tough jobs you will be losing opportunities to create positive personal impact. When you volunteer for tough jobs, do them with enthusiasm. Enthusiasm will help you create positive personal impact and build your career success brand.
That’s my take on the career advice in Tweet 63 in Success Tweets. What’s yours? Have you even volunteered for a tough job and pulled it off successfully? If so, please share your story with us in a comment. As always, thanks for reading.
Bud
Success Tweet 62
Jul 13th
Competence is one of the four common sense coach keys to career success that I discuss in my new book Success Tweets: 140 Bits of Common Sense Career Success Advice, All in 140 Characters or Less. You can purchase a copy of Success Tweets on Amazon.com or at your local bookstore, or better yet, you can download it for free at www.SuccessTweets.com.
If you want to create the life and career success you want and deserve, you need to develop four basic but important competencies: 1) creating positive personal impact; 2) becoming a consistently high performer; 3) communication skills; and 4) relationship building.
You create positive personal impact in three ways. 1) Developing and nurturing your unique personal brand. 2) Being impeccable in your presentation of self – in person and on line. 3) Knowing and following the basic rules of etiquette.
Today’s career advice on personal branding comes from Tweet 62 in Success Tweets…
Your personal brand should be uniquely you, but built on integrity. Integrity is doing the right thing when no one is looking.
There are two common sense steps for developing and nurturing your personal brand.
- Figure out how you want people to think of you.
- Consistently and constantly act in a manner that will lead them to think of you that way.
While your brand should reflect you and your uniqueness, it has to be built on integrity. According to Wikipedia, “Integrity is consistency of actions, values, methods, measures and principles.” Integrity and consistency are intertwined. People who are consistent in their actions are seen as people with a high degree of integrity.
Oprah says, “Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” This is true. If you practice situational ethics – doing the right thing only when you’re in the public eye — you aren’t really a person of high integrity, you’re just pretending to be one.
Besides, it’s hard to act one way in public, and another in private. So to be safe, resolve to act like Oprah. Do the right thing because it’s the right thing to do – not because you’ll get credit, or avoid getting into trouble.
John Maxwell is a well known business author. One of his books sends the same message. It’s called There’s No Such Thing As Business Ethics: There’s Only One Rule for Making Decisions. According to John, that rule is the Golden Rule: “Do unto others as you would have them do unto you.” In other words, do the right thing.
There’s a practical side to this too. Mark Twain once said, “If you tell the truth, you don’t have to remember anything.” In other words, if you’re always a person of high integrity, it’s easy to be a person of high integrity; there are no complicating factors – like remembering what you did or said in a given situation.
Polonius gave similar advice to Hamlet. “To thine own self be true, and it must follow as the day the night, thou canst be false to no man.” Roy Blackman, my father in law, passed away a few years ago. This quote was his epitaph. It was on the program handed out at his funeral. Roy embodied it in how he lived his life. It was the only piece of advice he gave his grandson, Matt, as he went off to college.
Oprah, John Maxwell, Mark Twain and Shakespeare are all in agreement on one common sense piece of career advice. If you want to become known as a person of high integrity – and integrity is the cornerstone of any personal brand – act as a person of high integrity all the times – not just when it suits you, or when someone might notice.
Here’s a story to illustrate this point. Cathy, my wife, was a flight attendant for 36 years. Seniority is a very important thing in the airline industry. It governs how you bid for trips, positions on the airplane and vacations – almost anything important to a flight attendant’s quality of work life.
Cathy was very active in her union. And seniority was one of the union’s most sacred principles. A few years before she retired, Cathy’s airline made a big push into the international market. International flights were plum assignments, they went to people with high seniority.
However, the airline realized that it would be to their advantage to have some flight attendants who spoke the language of the country to which they were flying on these international flights. Most flight attendants in her airline spoke English only. The airline proposed putting two “language speakers” on each international flight. Many people, including Cathy, were upset with this arrangement as they felt it violated the seniority concept.
Cathy used to fly from the US to London. One day I said to her, “This whole language speaker issue doesn’t really affect you. You fly to London, there are no language speakers on those flights. Why do you care so much?” She said, “I believe in the concept of seniority. It doesn’t matter if I’m affected by language speakers. It’s the principal of the thing.” That’s consistency – and integrity — in action.
On the other hand, there’s Tiger Woods. Tiger had one of the best personal brands in the world. He earned close to $100 million in 2009 on it. He will earn a lot less in 2010. If you were following the news in late 2009 and early 2010, (how could you miss it) you know that the Tiger brand is in serious jeopardy because of some of his indiscretions which have come to light.
Sadly for Tiger, his integrity is now in question – and that’s being kind. His wife has left him, taking the kids. Several sponsors have dropped him. And, his golf game is suffering. I’m not writing this post to pass judgment on Tiger – enough people have done that already. I am writing it however, to reinforce my point of building your personal brand on integrity.
The common sense career success coach point here is simple. Creating positive personal impact is one of the competencies all successful people possess. You create positive personal impact by developing and nurturing your unique personal brand, being impeccable in your presentation of self, and knowing and following the basic rules of etiquette. Your personal brand should be uniquely you, but it should be built on integrity. Follow the career advice in Tweet 62 in Success Tweets. “Your personal brand should be uniquely you, but built on integrity. Integrity is doing the right thing when no one is looking. As Tiger Woods’s case demonstrates, a lack of integrity can lead to serious consequences for a carefully crafted brand. Now, everyone is looking at Tiger and most people aren’t liking what they’re seeing. So take a lesson from Tiger – one he’s learning the hard way — build your personal brand on integrity.
That’s my take on the career advice in Tweet 62 in Success Tweets. What’s yours? Please leave a comment sharing your thoughts with us. As always, thanks for reading.
Bud
Success Tweet 61
Jul 12th
I’ve been blogging about the career success coach advice in my new book Success Tweets: 140 Bits of Common Sense Career Success Advice, All in 140 Characters or Less. Success Tweets is divided into four sections. Each section corresponds to one of the 4Cs of Success that I have identified: clarity, commitment, confidence, competence.
All successful people…
- Have clarified their purpose and direction in their life and career.
- Have committed to taking personal responsibility for their life and career success.
- Are self confident.
- Are competent in four areas: creating positive personal impact; performing in an outstanding manner, dynamic communication; and relationship building.
The first 20 tweets in this series focused on clarity. Tweets 21 – 40 focused on commitment. Tweets 41 – 60 focused on confidence. Tweet 61 – 140 focus on competence. Tweets 61 – 80 will focus on the competency of creating positive personal impact.
Today’s career success coach post is on Tweet 61…
Create and nurture your unique personal brand. Stand and be known for something. Make sure that everything you do is on brand.
What products come to mind when you think of great brands? Coca Cola? Levis? The New York Times? Apple? Scotch Tape? All of these come to my mind when I hear the word brand.
People can be brands too: LeBron James, Oprah Winfrey, Martha Stewart, Tiger Woods are all strong brands – although Tiger’s brand has taken a hit in recent months. These persoanl brands are so strong that they are all readily recognizable by their first names.
If you want to create the life and career success you want and deserve, you need to brand yourself too. Your personal brand differentiates you from everyone else in the world. My brand is “The Common Sense Guy.”
Because of my brand, people know that they can rely on me to provide them with common sense advice that will help them reach their life and career success goals. They also know that they will get this advice in a straightforward, easy to understand and apply manner, because after all, I’m just a guy.
You need to spend time crafting your brand. Your brand is the two or three words you want people to associate with you. Decide what you want these words to be, and then go about making sure that all of the people with whom you come into contact think of you that way.
When my name comes up, I want people to think of two things – “common sense,” and “guy.” I do everything I can to get people to think of me this way. My writing is simple, straightforward and to the point. The career advice I provide my career success coach clients is always based on ideas they can put to use immediately — never filled with a lot of theory, even though it is based on the latest life and career success literature and thinking.
You need to brand yourself because nature abhors a vacuum. If you don’t brand yourself, others will. It’s better to be in control of your personal brand by creating it yourself, than it is to let others create it for you.
Here’s a real life example. I have a very successful friend. He owns a high profile and growing
advertising agency. We met when we were both working for a very large Fortune 500 company. My friend is a fun guy, a big sports fan and very witty. Somehow his fun personality got him tagged as “immature.” This is ironic because he is one of the most mature and hard working people I know.
No matter, his immature brand cost him several promotions at the company where we worked. Whenever his name came up in promotion discussions, the dreaded “immature” tag came up too. He finally had to leave that company and begin someplace anew where he could establish a more positive brand. It worked out well for him, as he is entrepreneurial by nature and is much happier running his own company, than he would be working in a very large corporation.
Let this story be a lesson to you. If you don’t brand yourself, others will – and sometimes the brand with which your stuck may not be the brand you want. Pay attention here. This is important career advice.
Creating a strong personal brand is simple conceptually. Ask and answer these simple questions:
- How do I want people to think of me?
- What words do I want to people to use to describe me?”
Think about these questions. Take your time. Don’t settle for the first answer. Work to come up with the answer that truly describes how you want to brand yourself. Then – and this is very important career advice – do whatever it takes to make sure that other people think of you that way. In other words act in a manner that consistently and constantly promotes the brand you’ve chosen for yourself.
For example, if you decide that “hard working” is a term with which you would like others to associate with you, then work hard. Do your assignments well and on time. When you finish one task, ask for another. Come early, stay late. Ask questions to help you understand the business. Pretty soon, people will begin thinking of you as a hard worker – “someone who does everything we ask, and then asks for more.” Once this happens, you’ll know that you’re on your way to creating your own special and unique personal brand as a hard worker.
The important thing is to choose your brand, then consistently and constantly do the things that will build the brand that is uniquely you. That’s why I blog. That’s why I write books. My books are short. They are not filled with a lot of fluff – in my opinion fluff and common sense don’t work together. That’s why Success Tweets is written as a series of tweets – common sense information, presented in a down to earth, easily readable manner. That’s also why I am writing this series of blog posts. Common sense says that some people will want more than 140 characters on some of the advice in Success Tweets.
The common sense career success coach point here is simple. Successful people are clear on their purpose and direction in life; commit to taking personal responsibility for their success; are confident and are competent. The ability to create positive personal impact is the first of four key competencies that all successful people have mastered. Developing and nurturing your unique personal brand is the first step in creating positive personal impact. Follow the career advice in Tweet 61 in Success Tweets. “Create and nurture your unique personal brand. Stand and be known for something. Make sure that everything you do is on brand.” There are two steps to building your personal brand. 1) Figure out how you want others to think of you. 2) Consistently and constantly act in a manner that will get them to think this way.
That’s my take on the career advice in Tweet 61 in Success Tweets. What’s yours? What is your personal brand? What to you do to promote it? Please take a minute to share your brand with us in a comment. As always, thanks for reading. I really appreciate your support. You can purchase a copy of Success Tweets at your local bookstore or get a free download at www.SuccessTweets.com.
Bud
